They are the makers of the most commonly used balls in professional golf and their balls are used by millions of golfers each year, so how did Titleist (pronounced ‘Tight-List’) earn their place at the top of the golf ball chart? In this article, we’ll look back at the history of the company and the key innovations over the years that have helped it become the #1 ball in golf.
The first thing to note is that Titleist is not a company, but a brand name. Acushnet makes the balls and it is simply a subsidiary company of Fila, a South Korean based sports equipment company. Acushnet also make other golf brand equipment including Pinnacle and Footjoy (whose golf glove and shoe range are very popular).

…
Read more